Could you use some ideas to write posts for your wedding florist blog? If you are like most of my florist clients, you have galleries of beautiful wedding florals that you are regularly sharing to Facebook, Instagram, and TikTok, but you aren’t blogging.

A blog is the perfect place to connect with your future couples! I know that it is easier to post to Facebook, Instagram and TikTok than it is to write and publish a blog. You can easily tag other wedding vendors and get some immediate attention for your posts on social media - which feels good.

Why should a florist blog?

Hear me out…creating helpful blog posts is another way that those gorgeous shots can show off your expertise! Think of your website as a place that your hard work can simmer…letting Google know that couples searching for florists in your area need to check you out.

SEO will help them get to your site, but your useful and informative blog posts will help your couples fall in love with you before you ever meet with them. Each blog post is actually an additional page on your website. Let that sink in for a minute! That’s powerful stuff.

I’m a florist - not a blogger!

Like many wedding professionals, you may be thinking…but I’m an artist! Not a writer.

I hear you, but you aren’t in middle school anymore. There are no essays to write and there is no one with a red pen ready to tell you everything you’ve done wrong. It is much easier to write when you are passionate about your craft. You are an EXPERT at what you do. Writer’s block is a real thing, so maybe you are more comfortable doing it verbally, than written! Luckily - unlike our school years - there are a variety of tools at your fingertips to make the whole process easier. (Grammerly, ChatGPT, and Talk-to-Text)

Photo credit: morris.photography (Lebanon, Missouri)

6 prompts to spark your next florist blog post

In this post I’ll going share 6 ideas to help inspire your next wedding florist blog post. I know that you want to do this as quickly and efficiently as possible. I’ll include examples of florist blog posts so you have a model for your own post. I’ll also include ideas for what to do with your blog post after you hit publish for maximum reach.

Blog about a FAQ you are asked as a wedding florist

Imagine you are sitting with another wedding vendor, gushing about how much you love what you do. You share some of the highs and lows, but then you get right down to what drives you crazy! What question do you get asked over and over by brides (or their mothers)? Take that question and turn it into an informative florist blog post.

You can even talk right into your phone and turn it into a note. Then copy and paste it into a Google doc. Answer the question just as you would if you were sitting down with a bride at her wedding consultation.

Questions like:

What is your floral design style?
Can we repurpose flowers from the ceremony to the reception?
Do you offer options for preserving the florals after the wedding?
Are there any flowers we should avoid using?

Once you’ve elaborated on the answer, you can include some pictures of your florals that help to illustrate your talking points.

Not only do you have a blog on your website that will help you connect with a potential bride that arrives at your website, but you also have an easy link to share to any bride that asks you that specific question! Just copy and paste that link in a text or an email. You will look extremely prompt and prepared, and you will save yourself a ton of time in the long run.

It may take a few minutes to do the blog correctly, but all the while you are building out your expertise on your website which Google will love.

Flowers by Gwyneth has a great example of answering FAQs on their website.

2. Highlight a local venue in a florist blog post showing off your wedding flowers

Is there a venue that you’ve worked at multiple times that you love? This is an excellent opportunity to create some local SEO for you - and the venue. We’ll call this a venue highlight - and it is different from highlighting a specific wedding.

Start out with some personal details about why you truly enjoy working at that venue. What is it about the architecture and the set up that makes it the perfect place to show off your floral design? Maybe it is the incredible lighting, or maybe the venue management is top notch and every wedding goes so smoothly. Whatever it is, talk about it in your own voice.

Take a look at your floral photos and choose a variety of photos that show off your range of work and the venue. Think venue first priority, your florals come second. (Truly, we should be highlighting the venue for a couple that is interested in it. We must remember to be helpful in our florist blog posts.) Now, you’ve created a guide for any brides that might be searching for that venue on Google and you’ve created a portfolio of your work, as well.

Of course, you can write a blog devoted to ‘Luke and Laura’s Wedding’ but no one is going to search for that on Google. Except maybe Luke and Laura. But, it is likely that at least a couple of hundred people per month would search for ‘Enchanted Meadow Wedding Venue.’ Choose a venue that you loved working at recently and write a venue highlight.

An example of this type of post can be found here from Fancy Florals by Nancy.

3. Blog seasonal weddings from a florist perspective

The florist is uniquely positioned to really take advantage of showing off how a wedding can reflect the best of what each season brings. By highlighting your knowledge of how different flowers work in each season, you provide inspiration for brides who are planning ahead and picking their dates. This is a great time for them to fall in love with you.

Whether your florist blog post covers just one Spring wedding or shows off a collage of your work that pertains to fall weddings - just go for it. Imagine you are sitting down with a bride and discussing the ins and outs of her wedding date and how your seasonal florals can be used to amplify her dream day.

A seasonal florist blog translates really well over to Pinterest. If you aren’t using Pinterest as a wedding florist- it may be something to consider.

An excellent example of a seasonal wedding floral blog post can be found on the blog of Belli Fiori Wedding and Event Design. Check out this stunning and classic winter wedding.

4. Blog about the bridal bouquet

You can’t blog as a wedding florist without having a post (or three) that focuses on the bridal bouquet. Even if you have a bride that doesn’t prioritize florals…you can guarantee that she cares about her bouquet. Take time to explain the different styles, color combinations and how their bouquet can reflect their wedding theme.

This blog from Fountainhead Floral Design is strong because the florist has confidence in sharing her “Secret Hack to Choose the Perfect Bridal Bouquet.” I’d be interested in what you think about this one!

5. Showcase an arrangement used for the ceremony or reception space

By choosing one type of wedding floral arrangement and elaborating on it, you are giving a client the language they need to describe what they want. Obviously, start by choosing an arrangement that you enjoy doing, that is profitable, and you have lots of high quality images to show off your fantastic work.

This is another type of florist blog post that can turn into excellent Pinterest content.

You can see an example of this florist blog post by Something Borrowed Blooms. They do a complete breakdown of ceremony arch options.

6. Blog about what happens to flowers after the wedding

Do you field a lot of questions about how to preserve or repurpose wedding florals? If this is a discussion you have with a lot of brides, it makes sense to write a useful blog post about it.

Do couples wonder who will break everything down at the end of the night?

Do you find your couples are drawn to repurposing their florals by donating them to a retirement home to enjoy?
Or do your brides arrange for pressed flowers or acrylic preservation?
What do you think about dividing them up and sending the guests home with bouquets?

This is an excellent opportunity to show your wedding florist expertise with a blog post that shares what is realistic and what isn’t. You can discuss the pros and cons of each choice, the timeline, the added expense - if there is any. And of course, a chance to link out to another wedding pros in your area that you can that you can ensure will handle their florals with love after the wedding.

Here is an example to inspire your post from Floral Preservation and Designs: Preserving Your Bridal Bouquet - A Before and After Look.

Benefits of blogging as a wedding florist

You are blogging so that your website builds out with more and more helpful content that shows off your expertise in your industry. Your website pages will show Google (and other search engines) exactly who you are, what you do, and where you do it.

Your blog posts will be helpful to your potential clients. Of course SEO is important, but your content should always be helpful and useful. Your content should create connection with your dream couples. Your content should show that you have first hand experience with the topic at hand. AI can assist you in writing blog posts but an AI generated blog post is never going to showcase your expertise as well as you can!

These 6 wedding florist blog ideas should be enough inspiration to publish a few blogs right away. Make a list of your ideas, then just pick one and get started! I’ve got some good news for you - you don’t have to blog regularly for it to be an effective strategy. That is old news. You can publish blogs anytime. You can write a handful of blogs during your off-season and publish them and ignore your blog for the rest of the year.

What about SEO for my florist blog?

Should you have an SEO strategy? Of course. This is why I suggest trying something like Ubersuggest (which has a free level) and playing around with what keywords have decent amounts of monthly searches that you can rank for. (If you are just getting started, 20-2000 monthly searches is a great place to start.) Keyword research is a multi-step process, but you have to get in the weeds a bit and be willing to have some fun with it.

If keyword research immediately makes you want to throw your hands in the air and give up before you ever get started - then just forget about it. Write and publish. See what you rank for organically. When you are ready to tackle it more…give me a call.

What can you do with your finished florist blog post?

Besides hitting publish, there are multiple other ways to use your blog post. You worked so hard on it, get the maximum impact by using it across all available channels.

Social Media: Share the news that you have a new blog post to Facebook, an Instagram post with a link in bio, an Instagram story with a hyperlink (and save as a highlight!), an Instagram reel or TikTok

Social Media Multiple Posts: Use ChatGPT or other AI to copy and paste your blog post in and ask AI to create 5-10 social media captions from your blog post. Edit these to sound more like you and use your images to create multiple social media posts.

Google Business Profile Update: Go into your Google Business Profile and make an update that you have dropped a new blog and share the link using the Learn More button.

Email: Share with your email list that you have a new blog post. This could be interesting for new brides and past brides. (Especially if you featured any of your past brides images in the post, they may share it for you!)

Email Signature: Add a line to your email signature ‘Read my latest blog post’ and hyperlink to it! Everyone you correspond with will see the opportunity. You never know who might click through and read it.

Network with other wedding pros: If you featured anything in your posts that featured another wedding pro - baker, venue, photographer, planner- reach out to them and let them know that you featured them!

If you are a wedding florist, don’t let the beautiful photos of your work only live on social media. Take some time and create content for your website so Google and potential clients can get to know you.

Other blogs I’ve written that may help your wedding floral business:

Warmly,

Laci

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6 ideas for your wedding florist blog